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History of Aston Martin

Aston Martin, a British-based automaker is known for manufacturing luxury sports car. The company was founded in 1913 in Gaydon, Warwickshire, England by Lionel Martin and Robert Bamford. It’s been nine decades and since then the company has brought together three vital components in its every single vehicle – Power, Beauty and Soul.

Over its prolonged history, the company has gone through several different phases. It has seen some really good times as well as some bad phases. However, Aston Martin has managed to stand out through thick and thin due to its strong policies and dedicated approach towards introducing a class in its vehicles.

The company seems to be very passionate about its cars. It claims that all of its sports cars will go on to be hand-built, but without any compromise on using high technology engineering to make them suitable for the current requirements of the customers.

Although, the company was founded almost nine decades ago, the principles and goals set by the founders at that time seem to be very relevant to the current trends. The class of Aston Martin vehicles is certainly worth praising. We hope the company will continue to bring new innovation and modern engineering to its long line of vehicles.

You might want to check out  more on Aston Martin’s History.

A Short History of Laffy Taffy

Laffy Taffy is one of America’s most well known a candy brands loved by children and available in a variety of fruit flavors. It is a modern form of taffy or toffee and is chewable. Laffy Taffy is manufactured by Nestle. It is packed in a variety of formats depending on the needs of the market. It comes in smaller pieces of individually wrapped Laffy Taffy packed in a jar or larger 1.5 oz candy bars.

Taffy or toffee is a mixture of sugar and butter boiled until it reaches a gooey consistency that can be stretched and pulled into shape. The stretching is most important as this prevents the taffy from becoming hard and more like rock candy. Laffy Taffy was first released to the market by Breaker Confections in 1883.

Laffy Taffy

It is believed by some historians that the basic recipe of taffy may have come from the Roman times. Certainly the vary basic form of hard toffee has been a favorite in Scotland since at least the time of Robbie Burns. Although in Scotland toffee is known as tablet which is too hard to be broken with teeth. The soft and chewy which is known today as taffy was very popular from mid to late 1800s. It was a simple candy made by local stores.

A copy of taffy only sold in North America was invented accidently and sounded like a story written by Roald Dahl just like the modern Laffy Taffy. An Atlantic City shopkeeper by the name of David Bradley was mopping up his store after a tidal wave had ruined all of his stock when a small girl came in asking for a bag of taffy.

Breaker Confectioners had changed their name to Willy Wonka brands which was successful in US and popular among children. Willy Wonka was a character from a book called “Charlie and the Chocolate Factory”. Later the movie was released on novel this story in 2005.

Laffy Taffy

Laffy Taffy has been a popular candy since its launch though the release of the movie “Charlie and the Chocolate Factory” in 2005

A new variant of Laffy Taffy arrived on store shelves in 2005 to complement the smaller rectangles shaped bars and the flavors included cherry, strawberry, sour apple, grape, banana and blue raspberry.

MICROSOFT: A Short History

Microsoft is the most renowned computer technology corporation of the world. The name of the famous person – Bill Gates comes in one’s mind with the name of Microsoft. He is the founder of the company and is believed to be the smartest programmers ever. Bill Gates called the creators of Altair 8800 after reading an article from the popular magazine in 1975. MITS offered to demonstrate a programming language for system called BASIC. Gates neither had the Altair nor the interpreter but along with Paul Allen he had created an interpreter in just eight weeks. The interpreter successfully worked and without any faults and MITS was located in the demo. This was the start of the Microsoft.

The word Microsoft originated from two words – microcomputer and software. The name was registered in New Mexico with the secretary of state in November 1976. The first international office of Microsoft was founded on November 1978 in Japan and its name was ASCII (American Standard Code for Information Interchange). It is now known as Microsoft Japan. The headquarters of the company was moved to Bellevue – Washington in January 1979.

MICROSOFT Logo

Steve Ballmer is one of the key persons who joined the company in June 1981. The company restructured in the same year to become an incorporated business in its new home state of Washington. Bill Gates became the president of the company and also the chairman of the board, Paul Allen became the Executive Vice President of the company. This was also the time when the company changed its name to Microsoft Inc.

Microsoft released their first operating system in 1980 which was a variant of Unix. The system was acquired by AT&T through a distribution license and called it Xenix. Santa Cruz operation was hired to help in porting and adapting the operating system to several platforms. This variant became home of the first version of the Microsoft word processor.

The company produced several programs. DOS known as Disc Operating System was the one to bring a great success for the company. Microsoft was given a contract by IBM (International Business machine) to provide a version of CP/M clone called 86-DOS. This deal went down for less than 50,000 and IBM renamed 86-DOS to PC-DOS. The name was changed because of copyright problems. IBM launched a marketing campaign for both products, CP/M was sold for $240 and PC-DOS was sold for $40. PC-DOS had a lower price and it became a standard version.

Microsoft created their very first own home computer system in 1983 and it was named MSX. It contained two versions of DOS. Their very own system gained huge popularity in South America, Europe and Japan. IBM benefitted in controlling its own QDOS and MS-DOS from their IBM PC clones that flooded the market later when Columbia data products successfully cloned the IBM BIOS

In a short period of time, Microsoft rose to one of the major software developer and vendors in the home computer industry. Microsoft released a program called Microsoft Mouse in May 1983, this expanded their product line and other markets. Ever since then Microsoft has been the biggest largest player in the industry for creating state-of-the-art softwares. Their most famous ever product is MS Windows.

MICROSOFT

Microsoft entered the PC gaming world with their Xbox system in 2001. This was the first gaming console system to be released in the Gaming Market. The Xbox ranked second to Sony’s PlayStation and 2. 24 million units of the console were sold as compared to PlayStation 2 at 100 million units. The company discontinued in 2006 when it suffered a loss. Microsoft unveiled their Xbox 360 gaming console In May 2005 which was successful in the market. As soon as they hit the shelves they were sold out completely. In January 2009, 28,000,000 units were sold worldwide.  The Xbox 360 is one of the hottest gaming systems available in the market today.

A Short History of Teddy Bear

The teddy bear is a toy bear stuffed with cotton having a soft fur. The 26th president of the United States – Theodore Roosevelt is the person behind the name of Teddy Bear. It started when Roosevelt was helping to settle a border dispute between Mississippi and Louisiana. He was on a hunt during his spare time when he came across an injured young bear and ordered mercy killing of the bear. “Teddy” was his nickname and the name originated from this incident that happened on November 1902.

The event was reported in the Washington Post and an editorial cartoon portrayed the event made by a political cartoonist named Clifford K. Berryman. “Drawing the Line in Mississippi” was the name given to the cartoon which depicted the border dispute and the bear hunt.

Teddy Bear

Berryman originally presented the bear as a fierce beast but he later the bear was redrawn presented as a cuddly cub. The cartoon and its story got so much famous that within a year the cartoon bear became a children toy and was called teddy bear.

Who is behind the making of the first toy teddy bear?

Several stories tell who was behind the making of the teddy bear toy but here is one which is the most popular.

The first official toy bear called teddy bear was made by Morris Michtom. He had a small candy store in Brooklyn in New York. Rose, his wife was making toy bear to be sold in the store. Michtom sent a toy bear to Roosevelt and sought permission to use the name of teddy bear and he got a positive reply from Roosevelt.

Teddy Bear

Michtom and another company called Butler Brothers started a mass production of the teddy bears. Soon, Michtom started his own company within a year called Ideal Novelty and Toy Company. Despite this, the truth remains that no one in sure who made the first teddy bear

History of Cheerios (A Breakfast Cereal Brand)

Cheerios are a breakfast cereal brand made from puffed oats in a distinctive ‘O’ shape that has been popular with children and adults since the 1940s. The Cheerios brand is owned by a US based cereal company – General Mills and is also marketed by Nestle in the UK and as many as 130 countries around the world where Nestle operates. Cheerios are available in a wide range of flavors and styles and it is advertised as a healthy and nutritious breakfast.

The breakfasts of 19th century were typically made up of fried eggs, sausages, bacon and perhaps with toast as well. A healthy diet wasn’t yet considered very important yet a number of medical professionals working in hospitals had noticed their patients responded better to intestine and urinary tract problems, even to mood swings if they ate a more balanced diet filled with vegetables and cereals. Unfortunately, cereals proved difficult to make into convenient meals and a number of experiments were attempted that would produce bite-sized cereal nuggets.

Cheerios

It was until the 20th century with the advent of modern food and pressure cookers that cereals were able to be used as the main ingredient. The marketing of first breakfast cereals such as corn flakes and grape nuts were around the turn of the century and sold surprisingly well encouraging other mills and hospitals to develop their own cereal brands, among them was the General Mills which first entered the breakfast cereal market with their product – Wheaties.

Cheerios made from puffed oats were first introduced in 1941 but nearly didn’t happen at all. Lester Borchardt , the inventor of Cheerios and a team of people at General Mills had tried to invent a machine they could use to create puffed cereal such as puffed wheat and after spending a great deal of money and time on the technique without result they were told by Borchardt’s boss to give up the project. Borchardt was a determined employee who knew the idea was sound and decided to keep developing the machine. After two months they were rewarded with success and General Mills had a new product.

The marketing of Cheerios was done in quite aggressive way as Cheeri Oats, but another company was already using the name and after a short dispute General Mills management agreed in 1945 to change the name to Cheerios, this name has been kept to the present day. Beginning in the early 1940s, around the time the Cheerios brand was being marketed the company created a cartoon character named Cheeri O’Leary as its brand icon. At that time television had not reached critical mass yet so the character was used in both animated form and printed form proving popular with children.

Competition with Kelloggs who had a strong popularity and a loyal following required innovative thinking and General Mills under the direction of the company owner James Bell were inspired to sponsor a radio show aimed at children yet with a moral story to every episode, by a happy coincidence the creator of the Lone Ranger was in need of a sponsor to get the show organized throughout the United States beginning in 1949. The association with the Lone Ranger continued for 20 years and helped drive Cheerios into the top spot as the most popular breakfast cereal.

The early 1950s saw Cheerios develop a new character to replace Cheery O’Leary who had become outdated. Television viewing numbers were at a point that Cheerios could now be marketed on TV exclusively resulting in the Cheerios Kid and Sue hitting the airwaves. Typically the ads showed Sue getting into a difficult situation and calling for help from the Cheerios Kid who would use a combination of muscle and intelligence to come up with a solution to her problem and in doing so reinforcing the message that Cheerios were a healthy breakfast.

Further advertising innovations created by General Mills were the idea that the packaging for Cheerios need not to be contained only the cereal. Through the late 1940s and 1950s General Mills marketing department successfully co-branded boxes of Cheerios with the Disney company to offer exclusive discounts on comic books and then as advertising for the newly launched Mickey Mouse Club in 1956. By 1961 the association with the Lone Ranger helped with an opportunity to increase sales of Cheerios cereal with a joint release of Lone Ranger and Silver action figures inside the cereal box. This was an innovation that took the cereal world by storm and revolutionized the marketing of the product.

Cheerios

The Cheerios brand was also used for good effect in the mid 1960s when its packaging was chosen as the main source to promote a new social and charitable endeavor known as Project Head Start started by General Mills. A small percentage of the earnings received from the sale of every box of Cheerios was donated to the foundation. The goal was to provide education and healthcare services to needy and disadvantaged families in the United States. From the late 1970s till the present time, General Mills introduced a chain of cereals that were versions of the original Cheerios.

Cheerios was aware that it was facing competition from new cereal brands that were sweeter and more colorful. Honey Nut Cheerios were added to the supermarket shelves in 1979 and heralding the start of new research into alternative flavors and varieties of Cheerios. This saw the introduction of the Apple Cinnamon flavor in 1988, MultiGrain Cheerios in 1992, Frosted Cheerios in 1995, Millenios in 2000 and finally Berry Burst Cheerios in 2003.

Health wise Cheerios have been well received by the consumers, starting with claims from General Mills that Cheerios provide all of the “essential nutritional values of oatmeal”. A claim was proven in 1988 when studies proved that oat bran helps in the fight against high cholesterol. By 1999 and after a thorough evaluation of all breakfast cereals, Cheerios is declared the only cereal able to help reduce cholesterol in populations needing a low fat diet and it is also endorsed by the Heart Foundation as a recommended breakfast cereal.

The product has been a success throughout its history. In 2009, the cover of the Cheerios box was featured with Shawn Johnson – an Olympic gold medalist and World Champion gymnast, he became the first ever athlete featured on the cover of the Cheerios box. Cheerios is a popular product among children and many of the television commercials for Cheerios have targeted children with animated characters like the animated Honeybee.

Cheerios has been a family favorite cereal for decades and its wholesome goodness is full of nutrition and ideal for breakfast and snacks.

A Brief History of Skittles Candy

Skittles is one of the most popular candies available, it is one of children’s favorites and one can probably either buy Skittles from a local candy shop or can see it tucked in pockets. While skittles was created less than 40 years ago, throughout the years it has been updated and marketed to always look stylish and colorful. Here is the history of these delicious candies.

First Introduction in the American Markets

Skittles was first introduced back in 1974 in American Markets and this candy was loosely based on the M&M products. It has a colorful candy shell and a chocolate center. However, Skittles was and still is a product that has a colorful candy shell, it is chewy and instead of a chocolate center has a center with a fruity, yet sometimes sour taste to it. In addition, where the M&M logo is found on M&M candies, Skittles prints a small “s” on each of its candies.

Skittles Candy

Skittles was originally made in England, after becoming popular in the states, production of these chewy bite sized candies moved to the US. Skittles is currently owned by the Mars Corporation and it is perhaps one of the largest candy makers today.

Creation of Skittle

Skittles is extremely easy to eat and is an attractive candy wrapped in a colorful shell. The complete process of creating this candy takes about almost 8 hours. First the creation of the chewy center is made, this center is primarily made with sugar and other ingredients including hydrogenated vegetable oil, fruit juice, citric acid, natural & artificial flavors.

Once the center is complete, these small bite size centers are tumbled and coated with a flavored sugar shell, this process is called panning. Then these shells are then polished and blended, and then the infamous “s” is printed on each of the Skittles until finally it is packed and made ready for sale. The original Skittles product comes in 5 different fruit flavors that include strawberry, lemon, orange, lime and grape.

Skittles Candy

Skittles was extensive with the release of Skittles Bubble Gum in the summer of 2004. It had a crunchy candy shell; the difference was a fruit flavored, soft bubble gum center. In addition to this, there are other varieties of Skittles available including: Skittles Bite Size Candies Original Flavor, Skittles Bite Size Candies Tropical, Skittles Bite Size Candies Wild Berry, Sour Skittles Bite Size Candies and Skittles Bite Size Candies Smoothie Mix which features smooth fruit combinations including orange, peach, pear and mango.

The product has been a success throughout its history. These days, Skittles is sold in over 65 countries around the world. It still remains one of the most popular brands of candies which is available and it is manufactured in the Czech Republic for the European markets and in Victoria Australia for markets in Australia and New Zealand.

Skittles is known by its marketing slogan “Taste the rainbow”. Recently in 2009, Skittles has launched a web based marketing campaign and has become more aggressive in promoting their candies on social networks including Twitter.com. Fans and people interested in Skittles can easily access the Twitter website using the word “skittles”.